Introducing Free Event Help in Bite-Size Pieces

By Renee Zau, Co-founder & CEO, DonationMatch

Recently a new benefit was offered to nonprofits who opt for our DonationMatch Pro Event Page upgrade--a one-on-one coaching session with an expert fundraising event planner. We introduced this largely to assist volunteers who were newer to the world of fundraising events, often without help from former committees.

Over the years, however, I've gathered a trove of clever hacks and fixes from which I think most event committees could benefit. These are now being shared as our new series of "Event Organizer Pro Tips." Follow DonationMatch on Facebook, Twitter, and Pinterest to receive them. (Thanks to Nailah of social communications agency Donna + Nailah for inspiring this idea!)

Do you have your own list of "must do's"? I'd love to hear what they are in the comments below!

Event Organizer Pro Tip

Nonprofit Spotlight - Scleroderma Foundation, Greater San Diego Chapter

By Juliet Davenport, Nonprofit Ambassador at DonationMatch

This week we are excited to spotlight the Scleroderma Foundation, Greater San Diego Chapter!

Scleroderma is a group of rare, progressive diseases that involve the hardening and tightening of the skin and connective tissues — the fibers that provide the framework and support for your body. The purpose of the Foundation's San Diego Chapter is to "support the National Foundation's mission of Support, Education and Research." They hold a variety of events, from support and education meetings to walks and social events.

Here's a peek at their planning process from Kelly Davidson, Executive Director, and Cyndy Martin, Treasurer and Walk Co-Chair:

What kinds of events does your organization hold each year? 

Cyndy: Walk-a-thon fundraiser, free Patient Education Day, Ice Cream Social, Holiday Party with raffle, monthly support group meetings, bi-monthly chapter meetings. This year we plan to add a Padres Day fundraiser and a golf tournament.

What are your biggest fundraising event planning challenges?

Cyndy: Publicity! Getting more people to attend.

What are your most highly attended events?

Kelly: The Walk is by far the most highly attended event. The 2nd most highly attended is an annual patient education day where we typically schedule 3 to 4 expert physicians who speak specifically about scleroderma related symptoms and treatments.

How do you make your Walk-a-thon unique?

Kelly: We try to make it a Family Fun Day, and not just a 5K Walk. The location is somewhat unique in that it's right by the water on beautiful Shelter Island. We try to have something for everyone -  massage chairs, music, classic car displays, and a kid zone with face painting, bounce house, obstacle course and craft booth. We try to make it educational, so we invite other autoimmune disease organizations. And, we entice folks to stay around for our raffle fundraiser by providing a food truck with healthy options.

Which events raise the most money, and which help you raise awareness the best?

Kelly: The Walk definitely helps raise the most money and also gives us the most awareness. Our core members reach out to their extended friends and family to request donations and attendance at the walk. In addition, posts about the walk get more attention than any others on Facebook. It generates excitement and is something folks like to share.

What ideas and support has the national organization given you?

Kelly: Our National organization provides our fundraising site which enables everyone to have one common focus for fundraising, yet allows for personal fundraising pages. They set up the basic structure and auto-responders which are then customized by us at the chapter level. They also conduct an Annual Patient Conference each year and hold a leadership day where chapter leaders can share and learn from each other.

Do you have a favorite story of how your organization helped someone?

Cyndy: My favorite story is my own! I was diagnosed with scleroderma in 2010. I quickly experienced the 'Sclero-What?' syndrome of no one, not even many doctors, kn[owing] what it was. It was through the Scleroderma Foundation that I learned all about my disease, treatment options my doctors were not offering me, and met others coping and living well with the disease. In 2012 my disease became very aggressive and life threatening. Again, it was through the Foundation's education day, patient conference, and my new friends that I learned about clinical trials for stem cell transplants for scleroderma. In November 2012 I underwent a stem cell transplant that I believe saved me from becoming terminal. I now enjoy helping others on this path.

What is your favorite dessert?

Cyndy: Lemon Meringue Pie!

Kelly: Chocolate creme brulee!

Thank you both for all the good work you do, and good luck at your Walkathon on June 23rd!

Click here to learn more about the Scleroderma Foundation, Greater San Diego Chapter.

Using Social Media to Promote Your Event

By Juliet Davenport, Nonprofit Ambassador, DonationMatch Spring fundraising time is among us.  How are you planning to promote your event?  According to Socialable, one of the most powerful tools in your arsenal should be social media.  Because of its wide audience reach, social media can be used to "increase registration, increase buzz, and ultimately increase attendance."  However, in considering your social media platform, it's important to keep in mind who your target audience is and how they interact online.  Facebook, Twitter and LinkedIn are likely your best options.

Another boost is the new Pro Event page upgrade on DonationMatch. It has built-in extra help for your event to get found by search engines like Google and Bing and Facebook sharing widgets. What makes it super convenient is automatic donor promotion and the ability to export donation details.

For details on using social media to help promote your event, and for useful tools to help you manage it, read more on Socialable's post here.

How are you using social media to promote your event?

Are You Ready for an Event?

6 steps to determine if a fundraising event is what your organization really needs

Guest Post by Krista Berry, Owner & Principal Consultant at KB Consulting

I recently had the pleasure of working with a small, energetic non-profit organization that originally contacted me to plan their first fundraising event. Like any event management professional, my first step before diving into the planning elements was to conduct a needs assessment so I could better understand the job.

After my first conversation with the board of directors it was very clear to me that the organization wasn’t ready for a big fundraising event (yet). I discovered that, like many organizations, the event was their solution to raise funds to sustain programs and operations, but they had some critical planning that needed to be addressed first, so they were uncertain how to proceed. As a non-profit consultant, I quickly adjusted my role and recommended they take the time to organize a board planning session to prioritize what they should do and what they should NOT do this year.

While an event can be a great way for non-profits to fundraise, it’s imperative that younger organizations take the time to complete a needs assessment before they start planning a big event to avoid getting in over their head.

Now it’s your turn! Answer these 6 questions to determine if a fundraising event is feasible for your organization this year:

• Why? The purpose of the event – this will be the foundation for any future planning.

• What? The desired outcome of the event.

• Who? The scope of audience and demographic info on attendees.

• When?  The desired season, date, day and hour that event will take place.

• Where? The desired physical location of event including destination/geographical area.

• How?  The plan to accomplish all of the event elements above.

After I completed these steps with my client they realized that what the organization really needed was a few “friend-raiser” events to recruit more people to serve on their board of directors and to support the organization’s programming. This was a more realistic next step and is also more in line with their 2012 goals. The needs assessment combined with a board planning session helped them create clear objectives for the organization to achieve before they start planning their first fundraising event. And the ROI (return on investment) will be a successful, sustainable event that will continue to grow every year as the organization grows!

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Krista Berry, MS is the Owner & Principal Consultant at KB Consulting specializing in innovative events, workshops and capacity building solutions for non-profits and communities. She has over 10 years of non-profit experience in both San Diego and New York City.

In-kind Partnerships With Nonprofits, Part I

By Renee Zau, Co-founder, DonationMatch A question posed in a LinkedIn group made me reflect on how many (typically small) businesses don't know how to use cause marketing, specifically in-kind (non-cash) marketing, to their advantage.  If you have a great product or service, one experience is all you need to convert newbies into customers, even raving fans.  How do you get yourself in front of more potential customers without "paying" for it?

1. Donate a package or certificate toward an auction, a raffle, or goodie bags.  Most event attendees love these, and donors often get publicized both before and after the event.  Look at donation request letters as opportunities to get hundreds, even thousands, of eyeballs on your brand. You can do online searches for event calendars, ask your employees and customers about organizations they support, check out community boards, or use DonationMatch (my site) to save time (we make connecting with events, sending pre-filled donation forms, and gift certificate delivery paperless and quick.)  One more reason to like auctions: prize winners are the most willing and able to pay more for it than anyone else. You just found your best customer in the room!
2. Provide event amenities (photography, food/beverage, decor, spa treatments, etc). For a furniture dealer, it could be VIP seating. Chocolates are popular party favors. I've seen HP and a photographer partner to make ornaments from photos with Santa. And who wouldn't appreciate mini spa treatments or makeup touch-ups from a local beauty product store, spa, or beauty school?
3. Help spread the word.  Your communications reach is another asset companies tend to forget about.  Employees, customers, followers, subscribers... they count.  Be familiar with events you choose to promote, make them a good fit for your customers, volunteer if possible, and the added awareness can add to a charitable fundraiser's attendance and success just as much as any monetary donation.

These opportunities are all tied to nonprofit events, my favorite kind, but may be seasonal or harder to find.  Stay tuned for Part 2 of this post that gives more everyday ways to help in-kind.

Why not take one lunch break to reach out and explore possibilities with a particularly interesting local organization? And register on DonationMatch to be notified of event opportunities in your market - it's still free in many cities.  I (and your local organizations) will love hearing from you!

The Savvy Behind Outrageously Profitable Fundraising Auctions is coming to San Diego!

REGISTRATION IS OPEN! What better way to kick off our DonationMatch blog than to announce our  first local event!  In partnership with San Diego Association of Nonprofits, DonationMatch is honored to host Sherry Truhlar of Red Apple Auctions in beautiful San Diego on November 9th at 8:30 a.m.  She'll be bringing her award-winning expertise and experience on fundraising event and auction success to Neighborhood House Association's centrally located auditorium in Kearny Mesa.  Who should attend?  Volunteers of fundraising event committees, event planners, nonprofit development departments, business owners and managers who want an inside look at how your in-kind donations are promoted, and those interested in making more San Diego nonprofit industry connections.  There will also be a free opportunity drawing for all attendees.

Admission is just $10, complimentary for SANDAN members and DonationMatch registered users (including staff and active volunteers). Register today!