Engaging Students: 6 Innovative School Fundraising Events

Guest post by ABC Fundraising

According to ABC Fundraising, 80% of parents who model philanthropic behavior see their children mirror these habits. To inspire the next generation of givers, the adults in their lives need to do their part—and that doesn’t have to stop at home.

School is where students learn about math, science, history, and language arts, but it’s also where they learn important life skills. By planning and hosting fundraising events your students will enjoy, you can get them excited about giving back and earn more for your school at the same time.

In this guide, we’ll review several school fundraising event ideas to engage your students and boost revenue. Remember to adapt these ideas to your school’s unique student body as needed. Let’s get started!

1. Color Run

A color run is a twist on traditional school fundraising ideas like fun runs and walkathons. Instead of simply collecting pledges and running or walking to support your school, color runs involve volunteers throwing colored powder on participants as they complete the route.

To host a successful color run, keep the following tips in mind:

• Find a suitable outdoor space. Look for an open park or field where you can host your color run. Alternatively, you can host the event on school grounds if you have ample space.

• Gather the necessary supplies. Perhaps the most important element of a color run is the color itself. Purchase non-toxic, environmentally friendly color powder, or make your own using cornstarch, water, and food dye. Additionally, stock up on water, bib numbers, and first aid supplies.

• Tell participants to wear white. To make the colors pop, participants should wear white during the color run. You may even create and hand out white t-shirts with your school and event name for a personal touch.

Make your color run even more fun with some live entertainment. Consider hiring a DJ or even just playing family-friendly music to create an exciting atmosphere.

2. Carnival

Spring is the perfect time of year to host a school carnival fundraiser. The nice weather will encourage students and their families to join the fun and support your school.

Make your carnival extra engaging by incorporating:

• Games. Classic carnival games like ring toss, balloon darts, and basketball shooting are sure to be crowd-pleasers for students and parents alike.

• Activities. Get younger students excited about your carnival with bounce houses, face painting, and craft stations.

• Snacks. Serve all the best carnival delights, including cotton candy, popcorn, funnel cakes, and snow cones.

• Sponsors with giveaways. Local businesses could want a booth to demonstrate community spirit and distribute their own products, gift cards, or coupons.

To make your carnival a success, you’ll need a solid team of volunteers to check people in and run each booth. Whether your volunteers are older students, teachers, or parents, remember to thank them for their hard work and dedication to your fundraising event.

3. Talent Show

A talent show allows students to showcase their passions and become directly involved in hosting your fundraising event. Prepare for the big day by:

• Holding auditions. While you don’t necessarily need to reject any acts from your show, holding auditions encourages students to take the show seriously and allows you to make sure each act is school-appropriate.

• Selling tickets. The main fundraising aspect of your talent show will come from selling tickets to friends, family, and community members. Use online invitation software along with your typical communication channels to share event details and include a ticket sales link.

• Having a practice run. Familiarize students with your show order and the feeling of getting on stage in front of an audience. A practice run or rehearsal is also an ideal opportunity for testing out any equipment you’ll use during your talent show, such as microphones and speakers.

Remind students they don’t have to have a traditional talent like singing or playing an instrument to participate in your talent show. Encourage everyone interested to sign up and show off their skills.

4. Read-a-thon

Incentivize students to read and earn more for your school with a read-a-thon. During a read-a-thon, students collect pledges from friends and family and earn donations based on how many pages they read or how much time they spend reading.

Try out these tips to make your read-a-thon more engaging for students:

• Host a kick-off event. Get students excited about your read-a-thon by celebrating the beginning of your fundraiser with a party. Offer cozy spots for students to read, announce your fundraising goal, and invite local authors to speak and sign books.

• Incentivize participation. Besides earning donations for your school, provide further incentives for students to participate. You may offer individual prizes for students who read the most pages or use team prizes to inspire friendly competition between classes or grades.

• Hold a book drive. Take this opportunity to collect in-kind donations of new and gently used books, either for your own classrooms or for children in need. Explain to students the importance of sustainability and donating items you no longer use instead of discarding them.

Provide reading logs or digital trackers to help students keep track of the number of books and pages they read. That way, they can more easily collect pledges and measure their progress.

5. Restaurant Proceeds Night

A restaurant proceeds night (an evening where a restaurant donates a percentage of its proceeds to your school) presents a win-win-win opportunity for everyone involved. Students and families get a delicious meal, local restaurants receive more business, and your school earns more revenue.

This type of fundraiser can also be the beginning of an impactful partnership between your school and the restaurant that increases the return on investment (ROI) for both parties. For instance, they may be willing to sponsor or donate to future fundraising events in exchange for promoting their business.

To facilitate these partnerships, Double the Donation’s corporate sponsorship guide recommends working with businesses that share your values and believe in your cause. Consider having a partnership discussion before working with a particular business or scouring their website to see the types of organizations they typically support.

6. Movie Night

Looking for a low-cost yet inclusive and engaging school fundraising event? Look no further than a movie night.

All you need to host a successful movie night is:

• A movie. Choose a movie that’s family-friendly but also appealing to students of all ages. Survey your student body so they can vote on their top choices. Don’t forget to first secure a license for a public showing, as this may also influence your selection.

• A place to show your movie. You may host your movie night in your school auditorium, a classroom, outside on school grounds, at a local park, or a movie theater, depending on your resources and turnout.

• A TV or projector. If you’re hosting the movie night at your school or a park, you’ll need a TV or projector to show the movie to everyone.

Hosting concurrent fundraising ideas can create an even more immersive experience and raise more for your cause. For example, a concurrent fundraiser that aligns with the theater theme would be selling popcorn at your movie night. From traditional movie theater butter to sweet kettle corn, the possibilities are endless.

4Creative Fundraising Strategies for Animal Shelters

Guest post by Gingr

The ASPCA estimates that roughly 6.3 million dogs and cats enter animal shelters annually in the U.S. As an animal shelter manager yourself, you know how overwhelming it can be to keep up with the intake of new animals, offer them quality care, and adopt them out to loving forever families. Your shelter may be overcrowded, understaffed, and underfunded more often than not. 

However, fundraising can alleviate some of these challenges by providing your shelter with much-needed resources from animal lovers willing to help. As Gingr’s guide to pet industry trends highlights, Americans spent more than $147 billion on their pets in 2023—and that number is expected to grow. What can your shelter do to carve out a place in their budgets?

Take advantage of this growing industry with these creative fundraising strategies that will help you reach potential donors and inspire them to give.

Organize fun, relaxing events

A survey conducted by the American Heart Association found that 95% of pet owners rely on their animals for stress relief. Help your supporters soothe away the stress from upcoming exams, a rough week at work, or a hectic move across town by organizing calm events with your shelter’s animals!

Have supporters pay to attend events such as:

• Puppy or cat yoga: Hire or partner with a yoga instructor to lead the class and let the cats or dogs roam freely. Pets may curl up on the yoga mats for a nap or perch on attendees as they flow through a cat-cow sequence or push up into a downward-facing dog. Not only will your supporters get some relaxing movement, but they’ll also be surrounded by adorable, adoptable animals.

• Cat cafe: Convert a room in your facilities into a cat cafe for an afternoon (or long-term if you have the space) and allow attendees to book time slots. Offer drinks and snacks and allow people to work, study, or just hang out with the adoptable cats in the cafe.

• Kitten and puppy cuddle sessions: These sessions allow you to socialize your kittens and puppies, secure funding, and relieve stress all in one. They are the perfect event for worn-out college students, frazzled new parents, and anyone else who needs a quiet moment with a fuzzy baby animal.

If you can, consider holding these events weekly or monthly. In addition to helping you raise money, they’ll serve as informal adoption events that allow supporters to bond one-on-one with your animals.

Start a Pet of the Month subscription program

Recurring or monthly giving programs are an excellent way to secure reliable revenue and foster deeper relationships with supporters. Supporters simply agree to donate a fixed amount each month, meaning your shelter doesn’t have to put in hours of work for each donation.

Get creative with your recurring giving program to keep supporters engaged. Frame it as a monthly subscription through which they sponsor a specific pet or pets in need. Depending on the size of your program, you might:

• Select one high-needs animal per month for your recurring donors to support. For example, perhaps you take in an injured dog in need of extensive veterinary care. If you pick that dog as the pet of the month, all of your monthly donors’ contributions will go toward that dog’s surgery, medication, and rehabilitation.

• Select multiple “pets of the month” and allow members to sign up for a specific pet they’d like to sponsor. Each pet might have two to three spots donors can claim. This keeps donors looking forward to each new month and eager to know about their animal’s progress.

Provide regular updates to your monthly donors to show them the impact of their contributions. Highlight the specific medications, care, toys, or bedding that their support provided, and share photos and videos of the animal’s progress.

Additionally, strive to attract new recurring donors by marketing these services across digital marketing channels. During the busy spring season, for instance, you might post photos of new mother cats and their litter of kittens on social media, urging followers to sign up for the program and sponsor them.

Work with local businesses

Local businesses and corporations in your area may be interested in partnering with your shelter for  corporate social responsibility (CSR) initiatives. CSR is the concept that companies should consider their social, economic, and environmental impacts and strive to better their communities.

By forming relationships with these companies or simply spreading awareness of corporate philanthropy, your shelter could enjoy the benefits of CSR programs like:

• Matching gifts: When an employee donates to a charitable cause, like your shelter, their employer will match their donation. Matches are typically offered at a 1:1 ratio, meaning that a $50 donation could become $100 without any added expense for the donor.

• Volunteer grants: Companies may also make financial contributions to the organizations employees volunteer with frequently. Spread awareness of these programs to your volunteers, help them track their hours, and encourage them to seek volunteer grants from their employers.

• Corporate sponsorships: The company partners with your nonprofit to support specific campaigns or events. For instance, a local running store may sponsor your charity 5K in exchange for featuring their logo on event signage.

• In-kind donations: These non-financial contributions may include items, equipment, or pro bono services (e.g., a dog groomer providing free baths, haircuts, and nail trims to your shelter’s dogs).

Additionally, CSR programs may incentivize volunteering by offering volunteer time off (VTO). Similar to paid time off (PTO), VTO is time off reserved specifically for volunteering—in other words, employees can spend the time they would normally be working volunteering at your shelter. As Double the Donation’s guide to VTO explains, taking advantage of these programs provides a larger pool of support, opens the door to long-term partnerships, and allows you to devote more time and resources toward mission-critical work.

Hold percentage-of-sales donation day fundraisers at pet businesses

Speaking of local businesses, consider pairing up with a pet business like a dog daycare or kennel, pet groomer, dog training, or pet store to hold a percentage-day (or week, month, etc.) fundraiser. These businesses share a core value with your shelter—a deep passion for animals and their well-being. 

During the fundraiser, a portion of the store's proceeds will be donated to your shelter. For the best results, your shelter and the pet business should jointly promote the campaign in advance, encouraging supporters to patronize the business while the campaign is in effect. When pitching this idea to local businesses, let them know what is in it for them—increased foot traffic, higher sales, and maybe even new customers!

To maximize these campaigns’ impact, you could also incorporate a donation drive. Put out a bin at the business to collect in-kind donations, adding a sign with your logo. Ask staff at the pet business to encourage customers to donate. Ensure you get the items you need most by auditing your nonprofit’s current inventory and creating a wish list.

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It’s no secret that people are passionate about animals. These fundraisers could attract first-time donors to your shelter who are primed to become long-term, loyal supporters—as long as you cultivate relationships with them. Be sure to thank them for their support with personalized, donor-centric thank-you messages, share regular updates about your shelter, and recommend other ways to support your cause.

7 Simple Steps to Running a Successful TapKat Sweepstakes Fundraiser

Guest post by TapKat, a DonationMatch Partner

As a nonprofit leader, you know how important it is to keep your initiatives funded so your organization can continue doing the good work that you do. Running a TapKat sweepstakes is one of the most effective ways to keep money flowing into your organization on an ongoing basis throughout the year, and fortunately, it’s not rocket science!

**A quick note on the legal classification of sweepstakes fundraisers for nonprofits: Unlike raffles, sweepstakes are not classified as "gaming” or gambling because there is an "alternate method of entry" (AMoE), i.e., someone can enter your sweepstakes for free, and TapKat takes care of this process for you. Typically, the vast majority of entrants make a donation to enter and AMoE entries amount to a very small percentage of the total sweepstakes entries. Since sweepstakes fundraisers are not classified as gaming there are no requirements for a state gaming license or quarterly reporting, making this a simpler, more straightforward fundraising experience.

Check out these seven steps to running a successful fundraising sweepstakes for your nonprofit.

Step 1: Set Your TapKat Sweepstakes Goal

Every fundraising effort should be created with a specific goal in mind, and sweepstakes fundraisers are no different. The best goals are realistic and take into account the size of your nonprofit, how active your donor base is, and how long you will run your sweepstakes.

Here are some examples of great goals to set: 

Set a goal for how much money you want to raise. The key to setting an attainable fundraising goal is to consider the size of your nonprofit, the duration of your sweepstakes, and how active your donors are currently.

If your nonprofit is just getting started, consider setting an attainable yet meaningful goal. On the other hand, if you have an active and large base, and are planning on running your sweepstakes for 3-5 months, maybe $100,000 is a good goal, like the Colorado Music Festival, which just raised $116,800 with a Taylor Swift Eras Tour experience as a prize.

Set a goal for how many donors you want to add to your database. 99% of TapKat sweepstakes bring in new donors — it would be difficult not to add new donors to your database!  Sweepstakes are naturally so exciting that people love to share them through word of mouth, intentional promotion on social media, advertisements, and email channels. However, if you know that your primary objective in running a sweepstakes is to attract new donors to your list, make it specific: How many new donors do you want to add to your list? Who are these people? Through which promotional channels will you reach them? 

One of our nonprofits, The Shelby American Collection, started their first sweepstakes with around 800 donors on their mailing list. Nine years and ten sweepstakes later, their list now exceeds 65,000 names! That list is gold, and it’s a major reason why they have continued to be so successful at raising money every year with their TapKat sweepstakes.

Set a goal for re-engaging lapsed donors, or energizing members. Some nonprofits, like The New Jersey Audubon, are membership organizations that advertise their sweepstakes strictly to their members. Their goals are more about invigorating the current membership base, and less about adding new people to their list. That’s great, too! A sweepstakes is a very effective tool for energizing a membership base. 

Your goals will inform much of the decision-making around your TapKat sweepstakes. Which prize you choose, where and how you promote the sweepstakes, the duration of your sweepstakes, and more.

Step 2: Understand Your TapKat Sweepstakes Audience

Who, exactly, are you trying to reach with your sweepstakes, and where do they hang out? It’s fun to think about the types of people who you want to add to your donor database!

This step is important because it will help you select the right prize for the audience you want to build. For example…

Maybe you run an outdoor motorsport adventure nonprofit and your donors love rugged offroad vehicles. It might make sense to offer a prize like a dirtbike, teardrop trailer, or 4x4 that's geared toward outdoorsy types.

• The Desert Roads and Trails Society recently raised $29,600 with a Rock Buggy — perfect for their demographic of outdoor motorsport enthusiasts!

Suppose your nonprofit focuses on supporting communities in a certain area of the world, and your donors are passionate about revitalizing specific regions. How about something travel-related, like a bucket-list trip to Bali, Africa, or historic Europe? 

• The Good Work Foundation recently raised $30,450 with a luxury African escape for 2, including a safari experience. The prize specifically appealed to donors who care deeply about education efforts in South Africa. 

Say your nonprofit is a car museum that gets a lot of foot traffic and has a large base. You might decide to go big with a hot new sports car, or a classic vehicle.

• The Cobra Experience recently raised $961,275 with Carroll Shelby's personal Daytona Coupe. 

When you know your audience — and know the audience you want to attract — you can make good decisions about choosing a prize that your audience will find irresistible and raise significant funds for your organization.

Step 3: Select Your TapKat Sweepstakes Prize

Here comes the fun part! Successful TapKat sweepstakes prizes come in all shapes and sizes, but there are two main things to consider when selecting your prize: 

1. Your prize must be highly desirable, 

2. And it must appeal to the base you want to attract.

When we say a prize must be “highly desirable,” that doesn’t necessarily mean hugely expensive, although it can be. In the world of sweepstakes prizes, we’ve seen nonprofits give away camper vans (like the Robin's Home Veteran Services), hot new Corvettes (like the Auburn Cord Duesenberg Automobile Museum), concert experiences (like the Dear Jack Foundation), and even Taylor Swift-themed racing helmets (like Women in Motor Sports North America). 

All of these prizes were perfect for the nonprofits because they met the needs of the organization and appealed to their donor base.

We’ve written extensively on choosing the right prize for your TapKat sweepstakes. Read more about it here.

Step 4: Use Consignment to Get Your Sweepstakes Prize

Chances are, the perfect prize for your nonprofit sweepstakes won’t be one that is conveniently donated (but if it is, perfect – go with it!) 

The whole point of a sweepstakes fundraiser is to raise money, so buying an expensive prize up front makes no sense — that puts you in the hole before the fundraiser even begins. Instead, we recommend sourcing your sweepstakes prize on consignment, which eliminates any kind of risk from your fundraiser.

When a prize is on consignment, it means that your nonprofit isn’t obligated to purchase the prize until you have raised the money to pay for it. If you don’t raise enough money to cover the cost of the prize, your TapKat sweepstakes will award a cash prize instead. The winner gets a big fat check at the end (no one has ever complained about that!)

Curious about how to get a prize on consignment? Check out this blog post for more insight.

Step 5: Launch Your TapKat Sweepstakes!

Once you’ve secured your prize, it’s time to launch your sweepstakes site. This is easy to do on the TapKat platform. Once you’ve applied for an account and been approved, you’ll be walked through a series of steps to create your TapKat sweepstakes website. It will include: 

1. Uploading photos of your prize, 

2. Entering descriptive text of your prize, 

3. Uploading photos and text about your nonprofit so people can see where their donations are going.

In all, the process should take under an hour. When you’ve uploaded everything and feel happy with it, it’s go time! 

Step 6: Promote Your TapKat Sweepstakes Fundraiser

Once your site is live, it’s time to share it with the world! We recommend focusing on a few important promotional outlets to get started, though once you start marketing, you are likely to find other channels through which you can share your sweepstakes: 

1. Add your sweepstakes to the homepage of your nonprofit website. 

2. Share your sweepstakes fundraiser with your donor base on a regular basis through email marketing. 

3. Post regularly on social media channels, inviting your followers to enter. 

4. If you have any live events coming up, look for ways to encourage attendees to enter the sweepstakes. 

5. Ask your sponsors and corporate partners to spread the news, as well!

The more people that know about your sweepstakes, the more money you will raise — so do everything you can to get the word out. You’ll be building your donor list along the way, as well! 

Step 7: Draw Your TapKat Sweepstakes Winner

Seven days after your sweepstakes closes, it’s time to draw your winner. This is easy to do on the TapKat platform: We have created a built-in random number generator that will select the winning number for you. Plus TapKat automatically creates a fun “draw the winner presentation” video that you can share on social media on the big day. 

So, there you have it! Seven simple steps to running a successful fundraising sweepstakes. Throughout the process, remember to have fun! The more fun you have with your sweepstakes, the more fun your donors will have!

If you’d like to learn more about TapKat sweepstakes, please click here. If you’re ready to schedule a demo with one of our team members, click here.

Consignment Items: A Smart Solution for Nonprofit Auctions

Planning a nonprofit auction can be exhilarating, but it often comes with a common challenge: securing high-value, exciting items to attract bidders and maximize revenue. This is where consignment items come in. But what exactly are consignment items, and how can they help your fundraising efforts? Let’s break it down.

What Are Consignment Items?

Consignment items--sometimes also called No-Risk items, are auction packages provided by companies or vendors that nonprofits can offer at their events without upfront costs. Instead of purchasing the items outright, your organization agrees to pay a pre-determined cost only if the item sells. Any amount raised above that cost goes directly to your nonprofit, making consignment a low-risk way to include desirable items in your auction lineup.

Common consignment items include:

• Luxury vacation packages

• Exclusive experiences (e.g., hard-to-get reservations or tickets, meet-and-greets, or behind-the-scenes tours)

• Sports tickets and memorabilia

• Concert or theatre tickets and memorabilia

• Fine art or high-end jewelry

How to Use Consignment Items in Your Event

• Silent Auctions: Consignment items can create buzz and increase participation in silent auctions. Featuring unique and aspirational packages encourages guests to bid competitively, driving up the final sale price.

• Live Auctions: High-value items such as exotic trips or exclusive experiences are perfect for live auctions, where the energy and excitement can push bids higher.

• Raffles or Opportunity Drawings: Use consignment packages as grand prizes for raffles. This can be especially effective for smaller events where an auction might not be feasible or the prize is highly desirable, has a fixed value, and is likely to raise more through drawing ticket sales than a high bid.

• Online Auctions: If your organization hosts virtual or hybrid events, consignment items can attract a broader audience of bidders, ensuring engagement even beyond your immediate community.

Benefits of Partnering With Consignment Companies

• Access to Exclusive Items: Many consignment companies offer access to one-of-a-kind experiences and packages that would be difficult to secure through donations alone.

• Low Financial Risk: Since you only pay for the item if it sells, your organization avoids upfront costs and unsold inventory.

• Saves Time and Effort: Procuring auction items can be time-consuming. Consignment companies simplify this process by providing ready-to-use packages.

• Increased Event Appeal: Unique and high-value items draw more attention to your event, increase bidder participation, and can ultimately raise more funds for your cause.

IMPORTANT CONSIDERATIONS

It is important to note that companies offering consignment items may operate differently and have unique policies regarding what is included or not. It is always encouraged to review contracts carefully before committing to a specific supplier. Common questions to ask include:

• Is shipping & handling included, both to you and from you if items need to be returned?

• Is insurance included or offered at additional cost if anything is lost, damaged, or stolen or if experiences are interrupted?

• Are travel agency/concierge services included?

• What are all possible fees and costs to the nonprofit?

• Are there additional purchases, costs, or fees required by winners to fulfill this prize?

Maximize Your Fundraising Potential

Consignment items are a valuable tool to elevate your auction and ensure its success. By leveraging the expertise of consignment companies, you can offer standout packages that captivate your audience, all while keeping your financial risk low.

If you’re looking for ways to enhance your next fundraising auction, explore the many options consignment companies provide. With the right strategy, these unique items can help you achieve—and exceed—your fundraising goals.

Top Concurrent Fundraising Ideas to Maximize Revenue

Guest post by SchoolAuction.net

When it comes to raising money for your group, why settle for just one fundraiser when you can run several at the same time? By planning multiple events at once, you can welcome a larger fundraising impact and make the most of your donor engagement.

Combining different fundraising ideas allows you to tap into the power of giving people more options to support your cause, which not only helps raise more money but also engages several donor interests at once. In this quick guide, we’ll explore concurrent fundraising ideas that can save your organization time and money while maximizing your donor engagement opportunities. Let’s get started!

Live Auction and Raffle

Live auctions and raffles are a winning fundraising combination because live auctions cater to the thrill of bidding while raffles still appeal to those who’d like to win without the high risk. At a live auction, participants are kept on the edge of their seats by an auctioneer’s quick pace of selling prized items. Some supporters thrive in a live auction environment, while others might be intimidated or prefer to watch.

On the other hand, raffles are popular because they’re accessible to everyone. Unlike auctions, where the highest bidder wins, raffles give everyone who buys a ticket an equal chance to win, regardless of how much they can afford to spend. When deciding which item to raffle off, choose an auction item you’d normally sell at a silent auction and see if you can use a raffle to exceed the item’s fair market value.

Here are a few types of raffles organizations can run:

• Standard raffle: Participants buy low-cost tickets for a chance to win a prize, with winners chosen at random from the pool of entries. 

• Golden ticket: This type of raffle offers a limited number of higher-priced tickets for a chance to win a high-value prize, typically the choice of any live auction item.  

• Tricky tray: Also known as a basket raffle, this involves participants buying tickets to place bids on baskets of items or services that are displayed on trays or tables. Each basket has its own mini raffle, with participants placing their tickets in containers next to the baskets they want to win.

Combining live auctions with raffles creates a dynamic fundraising duo that caters to a broad audience, blending the excitement of live bidding wars with the accessible, low-risk appeal of raffles. 

Live Auction and Online Auction

Sometimes a live auction will leave you with more items than you originally planned. That’s okay, in this case, you can use it to your advantage by running an online auction afterward. SchoolAuction.net explains how this works—combine live and online auctions to maximize revenue. First, host an engaging live auction gala. Then once the event is over, host an online auction for the remaining items that were not bid on.

Here are the benefits of combining these two:

• Maximized revenue: Combining the two auction types expands your bidder pool, allowing participants from different locations to bid. More bidders equals more revenue. 

• Less item waste: Items that didn’t sell at your in-person auction now get another chance to be sold during your online auction. Since online auctions allow for a broader audience to view and bid on items, this increases the likelihood of each item being sold.  

• Re-engaging donors: Combining a live auction with an online auction offers a dynamic and flexible participation experience, accommodating those who cannot attend in person but wish to contribute online. This can renew interest among previous donors by providing them with a convenient way to engage.

• No need to plan a separate event: An organization can maximize fundraising efforts with this combination since it removes the need to plan and execute separate events, which reduces both logistical complexities and costs.    

Combining live and online auctions is a strategic and efficient approach to enhance your fundraising. By leveraging both formats, you can capitalize on unsold items and expand the reach to a wider audience, in turn maximizing revenue.    

Silent Auction and Entertainment Night

Planning an entertainment night alongside your silent auction is a great way to keep attendees engaged while they browse items. Silent auctions pair well with planned entertainment to boost funds and liven up the quieter atmosphere. Main entertainment ideas include music, a talent showcase, or a cause-related speaker or presentation.

However, you aren’t limited to solely relying on raising money through the silent auction. With the right software, you can also execute the following:

• Online merchandise stores offer an additional revenue stream by giving supporters an option to purchase branded merchandise at their convenience. Merchandise from online stores also increases your organization’s visibility.

• Text-to-Give allows supporters to contribute instantly with just a few taps on their cell phones. 

• Crowdfunding enables your organization to tap into the power of community fundraising and social sharing, reaching beyond your auction attendees to a wider audience.

By diversifying how funds are raised, nonprofits can capitalize on the enthusiasm of a live event to drive donations, while also capturing additional revenue opportunities from supporters at home. 

Peer-to-Peer Fundraising and Matching Gifts

For nonprofits especially, matching gifts provide a game-changing opportunity to double the impact of donations. You can take advantage of them by partnering with a corporate sponsor or other philanthropic entity to run a matching gift donation challenge. 

Then, you can launch your matching gift challenge with peer-to-peer fundraising to effectively combine the power of a community-driven platform with the financial leverage provided by corporate matching. 360MatchPro explains how you can get started in four steps:

1. Identify potential donors. Start by locating a generous corporate sponsor who will back your cause in exchange for public recognition. Look for a partner with a robust CSR program that shares the same values as your nonprofit.

2. Define the challenge’s terms and match ratio. Set the match ratio to define how much the corporate sponsor will give for every dollar individual donors contribute. For example, a 1:1 match ratio means the sponsor will match donations dollar for dollar, doubling every gift. Then, list out your challenge’s total fundraising goal and time frame.

3. Promote the challenge to your network using a dedicated website landing page. Use SMS messaging, email marketing, and social media outreach to link to your matching gift landing page. By using a multichannel marketing strategy, you’ll reach more donors and get your donations matched more quickly.

4. Track progress toward your fundraising goal. Update your supporters as more matches roll in to encourage them to reach your fundraising goal before the time runs out. You can do this with dedicated tracking tools to monitor real-time progress. 

After your donation challenge comes to a close, don’t forget to follow up with the results and acknowledge the supporters who made it happen. Craft thoughtful emails, hand-written thank you cards, or social media shoutouts to recognize your donors’ generosity. 

Running concurrent fundraisers significantly amplifies a nonprofit’s ability to engage different segments of its audience and maximize revenue. Be sure to assess your audience's preferences beforehand to tailor your fundraising strategy effectively.

The preceding post was provided by a guest author unaffiliated with DonationMatch. The views expressed within do not directly reflect the thoughts or opinions of DonationMatch.

5 Tips to Build Community Around Your Monthly Giving Program

Guest post from Bloomerang

Some nonprofits that offer monthly giving programs take a “set it and forget it” mindset to monthly donor engagement. The idea is that monthly donors are already engaged in ongoing giving, so they may require less hands-on stewardship than donors who give with less regularity. 

But imagine how much more connected donors will feel to your nonprofit when you foster a sense of community around your monthly giving program. Instead of just observing your nonprofit’s activities, donors will be actively engaged in your work and see up close how their monthly gifts make a difference in your mission. 

With that in mind, let’s review five top tips for fostering community among monthly donors to improve your retention rate:  

1. Brand your program

2. Create a monthly donor newsletter.

3. Offer exclusive opportunities to monthly donors

4. Ask for donors’ input

5. Create personal connections through your appreciation efforts 

Throughout this post, we’ll pull tips and examples of successful programs from Bloomerang’s roundup of monthly giving best practices. Let’s start by reviewing top strategies for branding your monthly giving program to promote community. 

1. Brand your program

Creating a brand for your nonprofit’s monthly giving program helps donors feel like members of an exclusive group. Take the following steps to develop a cohesive brand for supporters to rally around: 

• Name your program. Giving your program an easily recognizable name helps foster brand awareness. For example, charity: water is a nonprofit focused on improving access to clean water for communities in need. The organization’s monthly donation program is called The Spring. This name is related to the organization’s mission and is short and snappy enough to be easily remembered. 

• Name your monthly donor group. Instead of giving your monthly giving program a name, you can also name your monthly donors themselves. For example, Doctors Without Borders’ monthly donors are called Field Partners, while CARE refers to its recurring supporters as Partners for Change. 

• Brand the program uniformly. Your online donation page and monthly giving program marketing materials should incorporate uniform brand elements. NXUnite recommends creating a branding strategy guide with information about how to use your logo, color scheme, typography, and tagline to ensure cohesion

Brand consistency gives your monthly giving program greater legitimacy and authority. Donors will feel like members of a close-knit community united by a common cause. 

2. Create a monthly donor newsletter 

One of the most important aspects of building a strong monthly donor community is maintaining consistent communication. Most donors appreciate ongoing updates about your nonprofit’s progress and goals. A monthly email newsletter is an effective way to keep monthly donors in the loop. 

To speed up the process of crafting your newsletter each month, you can create a newsletter template that includes spots for the following types of content: 

• Updates on what donors’ gifts have allowed your nonprofit to accomplish. Include progress photos or written updates on how you use recurring donations to grow your programs or advance your projects. 

• Donor spotlights. Highlight long-time or particularly engaged donors using thank-you messages or donor interviews. 

• Upcoming events. Include information about upcoming donor appreciation events, fundraising campaigns or volunteer opportunities. 

Use your email marketing platform to track email metrics and determine which types of messages are most engaging for your audience. For example, you can track metrics such as your open rate and click-through rate. Taking a data-driven approach will allow you to tailor your outreach to meet donors’ needs, improving your engagement rates. 

3. Offer exclusive opportunities to monthly donors

In addition to highlighting your nonprofit’s general activities using your monthly newsletter, you can also invite monthly donors to engage in exclusive opportunities designed just for them. 

Use marketing platforms like email, text and social media to highlight opportunities like: 

• Exclusive events, such as networking opportunities or appreciation galas

• Early access to registration for your organization’s major events, such as your annual music festival or charity run

• Specialized volunteer opportunities where monthly donors can interact with one another and complete hands-on work to support your mission

Not only will donors feel special for getting invites to these exclusive opportunities, but they’ll also be able to meet and interact with their fellow monthly supporters. This can help foster camaraderie within your monthly giving program

4. Ask for donors’ input

Requesting feedback from donors is a central tenet of a powerful donor management strategy. Asking for donors’ input shows them that you consider them equal partners in working toward your nonprofit’s goals.

Monthly donors can be especially helpful when it comes to offering advice because they are typically among your most engaged and committed supporters. Send monthly donors occasional surveys that request feedback on things such as: 

• Suggestions to improve your upcoming fundraising drives and campaigns

• Feedback about your communication frequency or the content of your email newsletters

• Input about how you can improve your appreciation strategy 

Follow up with donors after compiling all responses to thank them for their input and highlight your plans to implement their feedback. 

5. Create personal connections through your appreciation efforts

Monthly donor appreciation should be an ongoing process rather than a one-time task. You can use your appreciation efforts to build personal relationships with donors that encourage them to continue giving for the long term.

Here are a few ideas to send more meaningful thank-you messages: 

• Personalize thank-you notes to each donor. Use the data stored in your donor management system to personalize thank-you messages with monthly donors’ names and giving amounts. 

• Send handwritten thank-you notes. Handwritten appreciation messages stand out and show donors you’ve taken the extra time to write something from the heart. Consider asking volunteers, board members or beneficiaries to write a few thank-you notes to make these messages even more meaningful. 

• Create appreciation videos. Ask a volunteer to film a quick thank-you video to send to monthly donors. Videos can be an impactful way to introduce donors to someone that they’ve supported through their gifts. 

• Offer gifts or prizes for long-time donors. Consider sending long-term monthly donors gifts like free merchandise or gift cards to local businesses or restaurants. Unexpected gifts can provide a special touch for donors who have been loyal to your organization for many months or years. 

Use your donor database to note the types of appreciation messages each donor responds best to, whether a gift, handwritten note, video, or another type of communication. You can then continue thanking each donor using their preferred method, further building a positive connection.

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These efforts will help make your monthly donors feel like true partners in your quest to achieve your organization’s mission. By building closer ties to your organization and their fellow supporters, monthly donors will be much more likely to stay involved in your program for the long haul.

Using Google Grants Across Fundraising Streams: 3 Tips

Guest post by Grant Hensel, CEO of Nonprofit Megaphone

Nonprofit organizations are renowned for their ability to achieve great things with limited resources. Despite having tax-exempt status, being a nonprofit requires the pursuit of stable revenue streams. Often, this takes the form of fundraising. Successful nonprofits have a diverse range of fundraising activities, ensuring that their revenue isn’t tied to the success or failure of one particular venture.

Even if an organization has conducted a successful fundraising campaign for many years, these campaigns can stagnate. Stagnation, or the fear of stagnation, requires that nonprofit professionals find new ways to enhance and promote their fundraising efforts.

At Nonprofit Megaphone, we help nonprofit organizations share their mission with the world. To do this, we help organizations acquire, maintain, and utilize the Google Ad Grant. The Ad Grant is a cost-effective way for nonprofits to participate and thrive in digital marketing. While the Grant can be employed to achieve numerous goals, many of our clients use the Grant to boost the performance of various fundraising streams. 

Simply put, the Google Ad Grant is an opportunity available to eligible nonprofits that give them a monthly allocation of Google advertising dollars. With the Grant, your organization will run Google Ads, which are sponsored links that appear in relevant web searches. These links are valuable, as your team can use them to drive traffic to your website. Further, using the Grant is often more efficient than traditional marketing, as you can use the data provided by Google to tweak and modify your ads for better results. We recommend the Google Ad Grant because it’s a cost-effective way to meet nearly any fundraising, marketing, or communications goal.

With our experience, we have three tips that will help you use the Google Grant to enhance your fundraising strategy:

1. Use KPIs To Determine Future Fundraising Strategies

2. Optimize Your Email Outreach

3. Build Out Content In Your Website To Make The Most Of Your Google Ad Grant

Use KPIs To Determine Future Fundraising Strategies

There are many ways for your organization to raise funds. However, determining which are worth your time and resources is a crucial strategic decision. Whether you’re looking to enhance your current strategies or looking for a new venture, a data-driven approach will be to your advantage.

The Google Ad Grant gives you access to a full suite of data and analytics tools in the Google Ads interface. Further, Google Ads easily integrates with Google Analytics, allowing you to analyze the performance of your ads in addition to your overall website performance. Using this data, you can identify where you’re having fundraising success and where you may be able to benefit from future investment.

Important metrics are called Key Performance Indicators. What qualifies as a KPI depends on your organization and its priorities, but there are a few important metrics for nearly every Google Ads Account.

Impressions

Impressions are one of the most common metrics in Google Ads. An impression is registered every time an ad appears in a Google Search. Impressions can tell you a lot about your ad’s performance but often need other metrics to see the bigger picture. 

Strong impressions may indicate that your ad is relevant to a highly-searched topic, an essential part of any Google Ad campaign. However, if those impressions don’t lead to clicks, conversions, or other engagement metrics, it indicates that your Ad copy isn’t enticing enough. Even with good corresponding engagement metrics, low impressions may signify that the topic can only reach a narrower audience.

Clicks

A click is registered whenever someone clicks on your Google Ad and is taken to your website. As one of the most basic engagement metrics, clicks are an indicator of ad success. As such, tweaking your ads to generate more clicks is always a good thing. It’s also important to be mindful of your ad’s Click-Through Rate. This number is generated by dividing the number of clicks your ad generates by its impressions. Google requires that you maintain a 5% or greater CTR throughout your account. A higher CTR shows that your ads are operating efficiently, targeting the right audience and enticing them to engage with your organization.

Conversions

Of all engagement metrics, conversions are the grand prize. A conversion is registered any time a user makes an action of value on your website. In the context of fundraising, the act of making a donation, purchase, or other transaction would be a notable conversion. Using Google Analytics, you can set up conversion tracking and get detailed information about how users interact with your website.

 In conjunction with Google Ads, you can learn which ads directly lead to fundraising conversions and prioritize those campaigns. With these KPIs, you’re able to learn more about your fundraising audience and what’s important to them. You can also gain insights into which audiences and topics should be targeted for future fundraising campaigns.

Optimize Your Email Outreach

Email outreach is an integral part of any marketing or communications campaign. Having a base of engaged email subscribers allows you to easily broadcast updates and opportunities to those who support your organization. Further, a solid foundation of email outreach can bolster existing fundraising streams and help launch new ones. There are a few ways the Google Ad Grant can help you grow your email list and identify what these users want from your organization.

Successful campaigns will track conversions that harvest email data. Your team can do this in a few ways but most commonly, in the form of a newsletter. Newsletters are a great way to spread your message, but also to keep stock of your engaged supporters. The Google Ad Grant can help grow your email list by driving users to pages where a newsletter sign-up is a prominent Call To Action on the page.

You can also gather email addresses in a few indirect ways. For example, you could require an email for other conversions that happen on your website. These conversions include:

• Making a purchase

• Downloading a file

• Registering for an event

Users who make these conversions are unlikely to be dissuaded by entering their email address beforehand. Attaching email submissions to conversions is an efficient way to use your Google Ad Grant and enhance the overall effectiveness of your website.

Build Out Content In Your Website To Make The Most Of Your Google Ad Grant

Successful users of the Google Ad Grant have one thing in common: they consistently produce high-quality content that their audience wants to engage with. High-quality content is content that engages, interests, and is easily presented to a user. It leaves a mark in a user’s mind, often leading them to make a conversion or return to your site in the future.

Any site will benefit from high-quality content, but the Google Ad Grant can help drive traffic to the content. This increases the overall efficiency of producing content and gives you opportunities to introduce yourself to new users.

Good content will make users more likely to make conversions, some of which may be connected to valuable fundraising streams or necessary programs. Finally, the Google Ad Grant can give you a way to expand your audience by producing content that appeals to trending keywords or an underserved portion of your existing audience.

What constitutes high-quality content will differ between organizations depending on size, mission, or scope. However, things like videos, podcasts, and infographics are great candidates. For some organizations, users are looking for written content like blogs, essays, or Frequently Asked Questions. The key to producing high-quality content is identifying what your users want and presenting it to them in an easy, satisfying way.

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Successful nonprofits will have a diverse set of programs and fundraising streams. This allows them to adapt, change, and grow as conditions develop in their communities. However, getting the most out of these strategies requires an investment in marketing to grow and maintain their audience.

The Google Ad Grant is an affordable and flexible way to maximize the value of your nonprofit’s existing investments. Taking advantage of the advertising provided by the  Google Ad Grant allows your organization to identify better where your fundraising streams are having the most success and where further investment is necessary. If your organization is running successfully but wants to maximize efficiency, consider applying for the Google Ad Grant yourself or by consulting a marketing agency.

About the Author:

Grant Hensel is the CEO of Nonprofit Megaphone, an agency focused 100% on Google Grant Management for nonprofits. NPM is honored to manage the Google Grant for 370+ leading nonprofits worldwide and to be an inaugural member of the Google Ad Grant Certified Professionals community. 

6 Expert Sales Strategies Nonprofit Fundraisers Need to Steal

Guest Post By Tatiana Morand, Content & SEO Manager at Wild Apricot by Personify

You might think that your fundraising work is worlds away from that of Fortune 500 sales professionals. You’re cold-calling in hopes of a double-digit gift, while they’re landing six-figure deals over a boozy lunch.

But if you’re dismissing the strategies they’re using, it might be time to take another look.

You both have the same task: convince your prospects that your mission is a good investment.

So, before you pull your hair out trying to think of new “viral” fundraising strategies, take a look at how sales pros successfully pitch their products and consider how this could translate into funding for your organization.

1. Make It Personal.

Research has shown that consumers prefer personalized sales experiences. With so many analytic tools available, individualized recommendations have become the norm. Just think of the way Netflix curates “Recommended For You” selections based on your viewing history.

Mailing out stock donation envelopes doesn’t cut it anymore. Your donors and supporters expect communication that shows you’ve taken the time to get to know them.

That doesn’t mean you have to send handwritten notes for every gift. Instead, identify easy things that you can customize a bit more.

Possible Actions:

• Use personalization fields (merge tags) to address donation letters and emails.

• Send individualized welcome and thank you emails to new donors.

• Handwrite thank you letters at major donors. Affirm their sense of importance by including specifics about the use of their gifts.

• Create drip email campaigns to ask donors questions and elicit replies. Drip emails can be triggered by actions or criteria in your database to make them seem like personal inquiries.

• Look for commonalities and create targeted segments. Let’s say you work for a literacy organization and realize that 10% of your donors and members are licensed educators. Why not send them unique volunteer opportunities perfect for teachers? Figure out how to leverage their common experience for your organization’s benefit.

2. Go Beyond Your Direct Connections.

A survey by LinkedIn found that consumers are five times more likely to engage with a sales professional if an introduction is made through a shared connection. In your case, this could mean asking your current donors to invite their friends and families to a fundraising event or encourage your current followers to share a post about a new campaign.

Possible Actions:

• Start a peer-to-peer fundraising campaign via your current supporters to grow your network.

• Look at your executive leadership team’s LinkedIn connections and make a prospect list.

• …And then move to your board and do the same!

• Create content for your board members to post on their social media feeds. For example, ask them to share a link to a blog post or event announcement.

• Familiarize yourself with the community through local chambers of commerce and networking groups. Learn who might want to help your organization.

• Introduce yourself to local media outlets. Offer to write articles about the nonprofit sector or mission-related issues.

• Pay for your leadership staff and board chair to attend a few key events, such as trainings, conferences, or even other fundraisers. This allows them to network with philanthropists and other nonprofit leaders in the community.

3. Be Confident.

Another essential way sales professionals build trust is through professional competence. They speak with conviction about the products and services they’re offering.

We know that people, unfortunately, perceive nonprofits as dysfunctional or financially unsound.
As a result, you may face an uphill battle when speaking about your organization’s stability and success.

Possible Actions:

• Refine a succinct and clear elevator pitch, and professional and consistent branding.

• Train your employees and board members to give statistic-backed responses to questions.

• Equip your employees and board members with case study examples that prove your organization’s success.

• Prepare a 5-10 year strategic plan that can be shared externally. This shows you’re confident that you’re in it for the long haul.

4. Try Out This Tactic.

It seems counterintuitive, but some of the most successful sales pros encourage customers to explore competitors.

While it may feel terrifying or downright foolish to lead potential donors away from your organization, this type of honesty shows you’re so confident that you know they’ll ultimately choose you.

More importantly, it shows that your primary concern is the mission, which will reassure your prospects.

This may mean discussing the other organizations in your area that have similar programs. This openness lets prospects know that you have a mission-first mindset. Potential supporters will appreciate that you care about the greater good, not just the good of your particular organization.

(But hopefully you’ve sold them on why you’re the best option!)

Possible Actions:

• Understand others in your nonprofit niche.

• Develop your value proposition so you can effectively compare and contrast your organization with others.

• Foster and emphasize collaborative partnerships with other nonprofits, so it’s clear you’re willing to share resources if it leads to greater impact.

5. Think Outside the Box.

When it comes to fundraising, it feels safe to play to the audience we already have a relationship with. However, creating new donors is necessary for organizational growth. Businesses are always trying new ways to expand their market share and reach new populations.  That means taking risks and allocating resources to new products or novel marketing approaches.

For your nonprofit, this might mean investing in online outreach to engage younger donors or trying a new theme or venue for your annual fundraiser.

Who knows… you might find a huge new base you didn’t know existed!

Possible Actions:

• Dedicate a small portion of your budget to experimentation.

• Track results in terms of cost-benefit as well as engagement and retention.

• Try out a few different fundraising ideas.

6. Less Is More.

One of the most important characteristics of a successful sales pro is tenacity. The same goes for a nonprofit fundraiser.  

You’re probably accustomed to being hung up on and just picking up the phone with a smile on your face and trying again and again… and again.

But some sales pros suggest backing off and giving the prospect some space. When it comes to donation calls, less can be more.

So, equip your prospective donors with everything they need to know about your organization within the first couple of touchpoints, including ways to give. After that, the ball is in their court.

This strategy has two benefits: they’ll feel empowered, and you’ll be freed up to pursue other new supporters.

Possible Actions:

• Prepare call scripts, sponsorship packages, and presentations that include a clear expectation of follow-up communication and call to action. (i.e. “We will send you an email and follow up in a few days.”)

• Donors can also feel empowered by a challenge. A recent study shows that creating fundraising challenges (for example, saying “A generous sponsor has committed to give $1000 if you and your coworkers raise $2000 by the end of the month”) can positively influence giving. These types of fundraisers appeal to humans’ competitive nature and makes donors feel urgent and integral to the operation.

At the end of the day, a top sales executive and a fundraising manager aren’t that different (although the beverage selection may be a little better at one of their offices...).

To get yourself started, think of something you were recently compelled to purchase and consider what made you make that decision. How can you evoke that same feeling or experience for your potential donors?

Start thinking like a sales pro, and it might just pay off.

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The views and opinions expressed are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.

Nonprofit Spotlight - Scleroderma Foundation, Greater San Diego Chapter

By Juliet Davenport, Nonprofit Ambassador at DonationMatch

This week we are excited to spotlight the Scleroderma Foundation, Greater San Diego Chapter!

Scleroderma is a group of rare, progressive diseases that involve the hardening and tightening of the skin and connective tissues — the fibers that provide the framework and support for your body. The purpose of the Foundation's San Diego Chapter is to "support the National Foundation's mission of Support, Education and Research." They hold a variety of events, from support and education meetings to walks and social events.

Here's a peek at their planning process from Kelly Davidson, Executive Director, and Cyndy Martin, Treasurer and Walk Co-Chair:

What kinds of events does your organization hold each year? 

Cyndy: Walk-a-thon fundraiser, free Patient Education Day, Ice Cream Social, Holiday Party with raffle, monthly support group meetings, bi-monthly chapter meetings. This year we plan to add a Padres Day fundraiser and a golf tournament.

What are your biggest fundraising event planning challenges?

Cyndy: Publicity! Getting more people to attend.

What are your most highly attended events?

Kelly: The Walk is by far the most highly attended event. The 2nd most highly attended is an annual patient education day where we typically schedule 3 to 4 expert physicians who speak specifically about scleroderma related symptoms and treatments.

How do you make your Walk-a-thon unique?

Kelly: We try to make it a Family Fun Day, and not just a 5K Walk. The location is somewhat unique in that it's right by the water on beautiful Shelter Island. We try to have something for everyone -  massage chairs, music, classic car displays, and a kid zone with face painting, bounce house, obstacle course and craft booth. We try to make it educational, so we invite other autoimmune disease organizations. And, we entice folks to stay around for our raffle fundraiser by providing a food truck with healthy options.

Which events raise the most money, and which help you raise awareness the best?

Kelly: The Walk definitely helps raise the most money and also gives us the most awareness. Our core members reach out to their extended friends and family to request donations and attendance at the walk. In addition, posts about the walk get more attention than any others on Facebook. It generates excitement and is something folks like to share.

What ideas and support has the national organization given you?

Kelly: Our National organization provides our fundraising site which enables everyone to have one common focus for fundraising, yet allows for personal fundraising pages. They set up the basic structure and auto-responders which are then customized by us at the chapter level. They also conduct an Annual Patient Conference each year and hold a leadership day where chapter leaders can share and learn from each other.

Do you have a favorite story of how your organization helped someone?

Cyndy: My favorite story is my own! I was diagnosed with scleroderma in 2010. I quickly experienced the 'Sclero-What?' syndrome of no one, not even many doctors, kn[owing] what it was. It was through the Scleroderma Foundation that I learned all about my disease, treatment options my doctors were not offering me, and met others coping and living well with the disease. In 2012 my disease became very aggressive and life threatening. Again, it was through the Foundation's education day, patient conference, and my new friends that I learned about clinical trials for stem cell transplants for scleroderma. In November 2012 I underwent a stem cell transplant that I believe saved me from becoming terminal. I now enjoy helping others on this path.

What is your favorite dessert?

Cyndy: Lemon Meringue Pie!

Kelly: Chocolate creme brulee!

Thank you both for all the good work you do, and good luck at your Walkathon on June 23rd!

Click here to learn more about the Scleroderma Foundation, Greater San Diego Chapter.

5 Minutes with Geraldine D'Silva, Executive Director of PAWS San Diego

By Juliet Davenport, Nonprofit Ambassador, DonationMatch

For the past 20 years, PAWS San Diego has provided "essential pet services and support to low-income elderly, chronically ill and disabled individuals."  They currently run two programs - a PetCare/VetCare program which includes, among other things, in-home delivery of pet food, cat litter and flea medicine to their low-income senior, or chronically ill and disabled clients, and their PAWS Pantry Program, formally launched this year, in which PAWS sets up several distribution sites around the county to provide supplemental bags of pet food for families in need.

Here's what DonationMatch learned in 5 minutes with Geraldine D'Silva, Executive Director of PAWS San Diego!

What is the goal of PAWS San Diego?

"PAWS San Diego’s goal is keep pet families together. With our two programs we hope for the day when no more pets are relinquished to shelters due to lack of resources for pet care and pet food in San Diego County. Studies show that unfortunately low income is one of the main reasons for pet relinquishment."

You had different positions within the organization before you became Executive Director.  Do you think that experience has helped you become a more effective ED?

"I am so thankful that I started off with PAWS as Operations Manager two years ago. PAWS had just started moving from being a volunteer run organization to being staff driven. With the transition we were in need of a 'Manager,' especially when donors and others phoned to ask for one. When I was promoted to Operations Director after 6 months I had already learned so much, and after completing a Certificate course in Non Profit Management I was ready to take on bigger responsibilities. Now as the ED, I clearly feel the pulse of the organization and I feel privileged to work alongside our volunteers, amazing staff and an extremely supportive, talented and professional Board of Directors. Together we are effective."

Do you have a favorite story of how PAWS has helped someone?

"I have many, many wonderful stories to tell! The most recent one is a beautiful testimonial we received when we thanked a donor. They informed us that they were in fact a PAWS Pantry client a year ago. The family had suddenly become homeless and was living in their car with their dogs and cat. 'PAWS saved their lives' by giving them an emergency supply of pet food so they could keep their pets.

One of our PetCare & VetCare clients, Ray, takes almost 3 hours each morning just to get out of bed. Ray is a senior, chronically ill and disabled. He has been home-

bound for years and his only motivation to get up is his beloved dog and constant companion Ziggy. He talks to Ziggy all day and Ziggy is always right by his side. I personally deliver food to Ray and Ziggy and I always enjoy seeing the unique bond that they share. They clearly love and need each other."

What types of events do you hold?

"Fiesta is the major, annual event for PAWS San Diego. We also have an annual Volunteer Appreciation event and hope to hold a Donor Appreciation event regularly in the future. Apart from that, we participate in a few outreach events throughout the year, particularly PRIDE and PAWS in the Park and also the AIDS Walk where we run the water station."

What are your biggest fundraising event planning challenges?

"Our biggest challenge without a doubt is the need for an event planner. We are a team of four part-time staff with regular day-to-day responsibilities. Fiesta is our one major event each year, and in addition to it being time-consuming to plan, we are also heavily dependent on volunteers to make this event happen. Having the right event chair each year is of prime importance and fortunately this year we have a wonderful and very organized Chair. Coordinating and keeping volunteers committed through the whole process is a challenge in itself, apart from needing to market the event on a low budget."

Which events raise the most money, and which help you raise awareness the best?

"Fiesta forms approximately 15-17% of our budget. The outreach events help raise some brand awareness. We have small fundraisers throughout the year, hosted by restaurants, bars and stores that donate some of the proceeds to PAWS."

Where would you like to see PAWS in 5 years?

"In 5 years, I would like to see PAWS working more seamlessly with other human and animal welfare organizations and being more self-sustaining on a higher budget. I would definitely like to increase and diversify our funding base while growing and stabilizing our infrastructure and the number of people we serve."

If you were going to eat a brownie, would you choose a middle piece or a corner piece?

"If I were going to eat a brownie, I would choose the chewy center. But I would love a nibble of the crisp corner too, if I had that choice."

Thank you Geraldine and PAWS for all you do! Click here for more information on PAWS San Diego and their 20th Anniversary Fiesta Celebration on June 8th!

5 Minutes with DonationMatch Co-Founder Renee Zau

By Juliet Davenport, Nonprofit Ambassador at DonationMatch

When was the last time you experienced a pain and decided to devote your full-time effort to solving it? Co-founder Renee Zau became an accidental web entrepreneur when she wished for a product like DonationMatch and waited several years for "someone else to build it so I could be a customer." When that didn't happen, she and boyfriend Darryl took what they learned working for a VC-backed startup where they met, their savings, and advice from smart friends to get accepted into and graduate from the Founder Institute (a tech startup accelerator), which propelled DonationMatch into the premiere platform for reaching consumers through charitable events.

Here's what we learned in 5 minutes with Renee!

How did you come up with the idea for DonationMatch?

Inefficiency bothers me. I hated seeing myself and other wasting time typing the same information from the same donors over and over again for fundraising auctions. I also experienced the pain of not having an easy way to collect and track the requests my business was receiving. All the paperwork being mailed back and forth seemed wasteful, and I wanted a centralized place for both donors (companies) and receivers (nonprofits) to not just manage donation records, but make requests and seamlessly transfer necessary information easily. I waited four years before Darryl caught on to how frustrated I was and realized I wasn't alone in needing a solution.

What do you think charities can learn from the private sector?

I know that the ultimate goal of a charity isn’t to make money, but I think many fail to invest in practices early on that will help them become financially self-sustainable. When a charity can’t focus on its mission because it needs money and has to constantly fundraise, it ultimately hurts its ability to do good work. Just like a startup for-profit, I’d like to see nonprofits:

• Strive for long-term financial viability with an aligned business model,
• Identify whether their mission is unique and necessary (as opposed to initiating a project within an existing organization), and
• Plan for a bootstrapped success model based on partnerships and leveraging the help of others, in case funding doesn’t come easily.

Where would you like to be in 5 years?

In five years I’d like to be able to sign on to DonationMatch as a fundraising event chair in the U.S. or Canada, input my event details, and be able to fill my silent auction, opportunity drawings, and gift bags in an hour while having fun. This would be possible because of smart tools we're building into DonationMatch that help companies and brands want to donate goods because it's easy, cost-effective, and profitable. I can't wait for this day!

What is your weakness?

There’s always room for dessert. Even for breakfast.

What is another question you would like to ask Renee?

Using Social Media to Promote Your Event

By Juliet Davenport, Nonprofit Ambassador, DonationMatch Spring fundraising time is among us.  How are you planning to promote your event?  According to Socialable, one of the most powerful tools in your arsenal should be social media.  Because of its wide audience reach, social media can be used to "increase registration, increase buzz, and ultimately increase attendance."  However, in considering your social media platform, it's important to keep in mind who your target audience is and how they interact online.  Facebook, Twitter and LinkedIn are likely your best options.

Another boost is the new Pro Event page upgrade on DonationMatch. It has built-in extra help for your event to get found by search engines like Google and Bing and Facebook sharing widgets. What makes it super convenient is automatic donor promotion and the ability to export donation details.

For details on using social media to help promote your event, and for useful tools to help you manage it, read more on Socialable's post here.

How are you using social media to promote your event?