By Juliet Davenport, Nonprofit Ambassador at DonationMatch

Do you remember being awed by the answering machine? (Does anyone still own one of those?) Or what about the cordless phone? Now it's all about smartphones and iPads. Millennials (those born between 1981 and 2000) are all about digital, and it can be challenging to keep them engaged with your cause or brand. As Cynthia Hamlin of B2C explains in her blog, "[d]espite Millennials' increased internet usage, when surveyed by Pew Research Center for MILLENNIALS A Portrait of Generation Next, there were no significant differences among Millennials, GenXers and Boomers when asked about the amount of email sent and received in the 24 hours prior to the survey. Millennials were more likely to have Tweeted, updated their online profile or sent a text message in that time period." Millennials are still using email, but in conjunction with social media and text. Here are some interesting numbers pointed out in her blog that are just as relevant now as they were then:

90% of Millennial use the internet or send and receive email at least occasionally
Millennials are more likely than all other age groups to have a cell phone: 94% have one
88% of Millennials use their cell phones to send and/or receive text
One-in-five Millennials (20%) have posted video of themselves online
Three-fourths (75%) of Millennials have created a social networking profile
Among Millennials, 65% say television and 59% cite the internet as their main source for news

As the numbers show, incorporating social media into your email marketing is a smart way to keep Millennials engaged. Ms. Hamlin's blog shares tips on how to accomplish this. How have you incorporated social media into your email marketing?