By Renee Zau, CEO of DonationMatch

Every year, Benefit Auctioneer Sherry Truhlar is asked by a few auction chairs, “Sherry, let’s review the opening bids on these live auction items. Where shall we start them?”

In this video and the post that follows it, she addresses why you shouldn’t care about opening bids. The science behind it is just as important for increasing your results from your silent auctions, too.

[Thanks for being so generous about sharing your insider knowledge, Sherry!]

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Benefit auctioneer Sherry Truhlar publishes "Benefit Auction Ideas," a bi-monthly e-zine for auction chairs seeking to improve the financial results of their charity auctions. Get your own copy - and a complementary procurement gift - at www.RedAppleAuctions.com.